Does nuisance law reflect well notions of corrective, distributive and Essay

Does nuisance law reflect well notions of corrective, distributive and retributive justice - Essay Example In a more sophisticated view, nuisance in accordance with English law can  generally be separated into two kinds of torts a) private nuisance, where the dealings of a respondent are becoming a cause to obstruct the usage of land or its bounties to be enjoyed unreasonably b)  public nuisance where the respondent’s doings are becoming a cause of inconvenience to the life of Her Majesty’s subjects. In the eyes of the law of the land, the public nuisance is also considered as an offense. The tort law allows the claimant to enjoy their right to provide evidence that the respondent’s doings are causing obstruction unreasonably. In fewer situations, the intention of the respondent should be taken into consideration. The question at this point of time comes in the minds of general public that what is the difference between the public nuisance and the private nuisance. ... We may find in the books of laws more comprehensive theories on the principals of justice, which by all means are important factors to provide justice at the doorstep of a victim and aim at to create harmony and brotherhood in the civilized society. According to John Rawls statement, â€Å"Justice is the first virtue of social institutions, as truth is of systems of thought†4. Branches of Justice It ensures justice is not done but seems to be done. Introducing punishment for the violators against their crimes plays an important role in reducing the crime rate in the society. Until and unless exemplary punishment is given to the criminals, no society can claim enforcement of law and order situation in the country. Under the mentioned scenario, the justice can be segregated into following segments: Corrective Justice Corrective justice at first integrates the positions of the petitioner and the respondent. The injustice done by the respondent and suffered by the petitioner at th e hands of defendant forms a solo juridical event in which each stakeholder participates in the presence of the other. In accordance with corrective justice, liability normally relates to either of the participants, which are in isolation from the other. Take the example, of the defendant, which is being subject to economic benefits or it is possible to ensure compensation to the petitioner’s loss. However, there is another alternate for stakeholders to settle their disputes out side the court purview5. Secondly, corrective justice provides an opportunity of ratification both for the petitioner and the defendant. The responsibility of the court is to examine the case minutely before announcing the judgment

Christianity and Narnia Essay Example for Free

Christianity and Narnia Essay Christianity is a religion that more than half of our world believes in. It is the belief that Jesus was the Son of God who saved humanity from sin. That Mary the redeemer said yes to God. Christianity is made up of many different parts. The Paschal Mystery which means the life, death and resurrection of Jesus, the Son of God is what sets Christianity apart from other religions. Christianity has many denominations, for example Mormons, Anglicans, Presbyterian. Christians believe that Jesus lived for humanity, died for humanity, and resurrected for humanity. Christ is percepted in many different ways; he is depicted as the Son of God who died for humans on the cross. Over one third of the world is Christians, but nearly 75% of the world celebrates traditions which only Christians believe in. An example of this would be Easter. Easter is when Jesus died for humans on the cross, but nowadays non-believers celebrate it and is treated as a public holiday. This shows how important Christianity is to humans, and also to the world. In the Bible, Jesus was first mentioned in the book of Isaiah in the Old Testament. He was depicted as the son of God. Therefore the Lord himself will give you a sign:  The virgin will conceive and give birth to a son,  and will call him Immanuel. ’Jesus’s name was not mentioned. Isaiah’s prophecy was then fulfilled in the gospel of Luke. ‘Was born of a virgin named Mary’ (Luke 1:26-31). Also Jesus had performed many great miracles. Jesus performed the changing of the water to win at the wedding at Cana. ‘7  Jesus said to the servants  Ã¢â‚¬Å"Fill the jars with water†; so they filled them to the brim. 8  then he told them,  Ã¢â‚¬Å"Now draw some out and take it to the master of the banquet. † This is the gospel of John 2:7-8. Christians believe Jesus was fully divine and human. Which was why when Jesus was nailed to the cross, the pain he felt was the pain humans would have felt as well. Jesus was crucified on the cross because it was the common way to die. Christians pray and sing hymns praising the Lord. They commonly sing the song ‘I say Yes’ This has the meaning of Mary saying yes to the angel Gabriel to be the mother of Jesus Christ. In the song it has the phrase ‘To the God who cannot die’. This is interpreted in the meaning that God will always be there. He is omnipresent, omniscient and omnipotent. During church, before epiclesis when transubstantion has not yet occurred. The Memorial Acclamation is read to show what Jesus had given up before he was crucified and to show how important the epiclesis is. ‘To do this in the memory of him’. Every year in the month of May, Christians read the Angelus because it is the month of Mary. In the angelus, the Hail Mary is read. A verse in that passage is ‘Pray for us’. That Mary, our redeemer will continue to look over us as she had once done with Jesus. A perfect example of how Christians have continued to spread the word of God and believed is C.S Lewis. He had written a series of books which relate to the belief of Jesus. A quote he had once said was ‘I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everything else. ’This is a very strong quote because he had continued to live and carry out God’s mission. In the Catechism, CCC 600 it states ‘Lamb of God takes away the Sin of the world’ this is how the Roman Church interpreted Jesus and his teachings. The Lamb of God is Jesus because Jesus is commonly interpreted and depicted as a lamb. Through this Christians carry out acts which follow these teachings. This helps people understand how important Christianity is to the world. It shows what Christians believe and how they show this through their actions. There are many stories and movies which have been written to portray the life of Jesus and the belief of Christianity. One of the many is Narnia by C. S Lewis. This movie and book series stands out because it has many subtle and prominent links between Christianity and Narnia. C. S Lewis was inspired to write the Narnia book series after his ‘mental religious wars’. He converted from a protestant to an atheist then to a Christian (catholic) and is now known as one of the most inspirational theologists. C. S Lewis slipped in and added many subtle symbols. For example, during the scene when Susan and Peter went into the Professor’s study, the notebook on his table was in the shape of an apple. This symbolises Original Sin. The apple shows the relationship between God and Humanity. How evil had come into the world. Narnia is a story with 4 main characters Edmund, Susan, Lily and Peter. C. S Lewis used the characters of Susan and Lily as Eve, and Edmund and Peter as the Sons of Adam. When the children had first gone into the Land of Narnia, we are first introduced to them being as the sons and daughters of Eve and Adam. There are three types of sins in the world, Original Sin, Social Sin and Personal Sin. Social Sin is depicted in Narnia through the White Witch. Narnia is set in a land where it is winter. It is depicted as the season of winter because it symbolises dark and evil. Because of the White Which. In the shots where Aslan is present, the land of Narnia is spring. It is as if Narnia Is released and freed from evil. Personal Sin is depicted in Narnia through Edmund. Aslan, the lion performed many miracles in the series of Narnia. When the White Witch had frozen the thorns and people to stone, Aslan blew on them to unfreeze them. This is a very big miracle of him. Jesus had also performed many miracles in his lifetime. ,  6  After saying this, he spit  on the ground, made some mud with the saliva, and put it on the man’s eyes. 7  Ã¢â‚¬Å"Go,†Ã‚  he told him,  Ã¢â‚¬Å"wash in the Pool of Siloam†. So the man went and washed, and came home seeing. This is the gospel of John 9:6-7. Jesus too also performed strange and powerful miracles to help others. In the book Narnia, C.S Lewis quotes from Aslan as King ‘Aslan as everywhere’ to ‘He will be back’. C. S Lewis had many inspirations to write the book. One of the many was when his wife was cured of cancer but then later died. Despite her dying, he had continued on the write the books. In the book of Catechism, CCC 977, it says that Christ who died for our sin and rose for us so we may walk in the fullness of life. This is what the Pope and the Roman Catholic Church believes what Christ is and what human life is about. In CCC 1708, ‘by his Passion, Christ delivered us from Satan and from sin. He merited for us the new life in the Holy Spirit. His grace restores what sin had damaged in us. ’ These are what they Catholics believe what Christ did and how it affected humanity as a whole and how sin had damaged us. Christians can follow and learn about the life and times of Jesus Christ and the origins of Christianity through reading the books and watching the movies of Narnia. This is relevant to the religion Christianity because the book and film Narnia had incorporated many symbols to show Catholicism. This helps Christians understand their religion and how it had started.

The wife of martin guerre :: essays research papers

â€Å"†¦how can I deny the truth?† Although Bertrande is well-intentioned, her actions bring misery to everyone. Discuss. The notion of Bertrande de Rols in The Wife of Martin Guerre as having good intentions suggests not only that she was mindful of her own feelings in her pursuit of the truth, but also of the feelings of others. However, Bertrande’s intentions were to cleanse her soul and absolve herself from sin by indicting the impostor, Arnaud du Tilh. Yet, she undertakes this task considering the despair it would inflict upon the mesnie. These actions also are detrimental to Bertrande in causing her perhaps the most anguish and grief of all. Bertrande intends to uphold the status quo, yet she has due knowledge that pathway to the greater good will be harmful to her and the Mesnie. Bertrande’s intentions are to free her soul from the binds of the sin she committed by being the wife of Arnaud du Tilh. Bertrande’s loyalty to Martin shapes her response to being ‘imposed upon, deceived, betrayed into adultery’ and as she came to the inescapable conclusion that Arnaud was indeed an impostor, her first thoughts were to ‘rid herself of him’ and dissolve her guilt. As the epiphany occurs, the ‘spindle’ drops to the floor, unravelling the truth ‘finally, coldly, inescapably.’ This is immediately followed by the repetition of ‘I’ in Bertrande’s inner thoughts, Lewis using this pronoun to suggest the action Bertrande would take part in to condemn Arnaud du Tilh would be primarily based on her own personal escape from his treachery. Bertrande’s intentions are fundamentally to promote self preservation and to put her mind at ease. Nevertheless, Bertrande knows these self-centred intentions, when put into action, will ultimately be reflected by the displeasure and distress of her children and the Mesnie. ‘I am destroying the happiness of my family. And why? †¦ to free myself from the deceit which was consuming and killing me.’ Bertrande’s strong desire to free herself from the cunning of Arnaud du Tilh inevitably brought considerations of the Mesnie and her children to mind. ‘Her affection for her kindred rose about her in a wall implacable as stone’ as she was ‘condemned to solitude’ knowing the hurt her accusations against Arnaud inflicted upon the mesnie. Furthermore, the drawn out process of the trial brought ‘heart-breaking uncertainty,’ with Lewis clearly indicating through this use of language Bertrande’s awareness of the affect of her actions upon others.

Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists Essay

This report is based upon the book â€Å"Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists†, written by Joel Best and published by University of California Press in 2001. Joel Best, a professor of sociology and criminal justice at the University of Delaware, has written a highly readable treatise on statistics, and how we can become better consumers of the statistical information that permeates the environment in which we live. Joel Best is a sociologist and, as a result, this is not a book about the mathematics of statistics, but about its sociology. That is, a book about the ways in which bad statistics are generated and spread through society. The title of the book comes from Mark Twain’s famous phrase â€Å"lies, damned lies, and statistics†, which is usually interpreted as grouping statistics with lies. A more critical title would come from the phrase â€Å"figures don’t lie, but liars can figure†. Despite its cynical title, Best’s book is one of the best ways to learn how to cease being awestruck by statistics, and to start critically evaluating them. In straightforward prose filled with real world examples, Joel Best deconstructs the processes by which social statistics are created and take on a life of their own, primarily through blind and unquestioning repetition by the media. He also delineates how such statistics are sometimes mutated, misinterpreted, misapplied, and manipulated. In his view, there are no perfect statistics, just better or worse ones. Every statistic involves human choices: defining what to measure, determining how to measure it, deciding whom to count or how to count it, and choosing how to deal with unreported cases (the dark figure) of whatever is being counted. Not only does every statistic contain identifiable, though generally unrecognized strengths, weaknesses, and dark figures, but many of the most controversial and heavily publicized statistics are created by people in advocacy positions. Social statistics – statistics about social problems, such as prostitution or suicide – are often produced by activists who are concerned about the problem, and may exaggerate it. When not produced by activists, statistics are often a product of government, which may be motivated in the opposite direction of the activists, to play down a problem. A quick summary of the issues and topics in this book offers a good overview of clear thinking on statistical issues. Chapter 1, â€Å"The Importance of Social Statistics†, explains where statistics come from, how we use them, and why they are important. Chapter 2, â€Å"Soft Facts†, discusses sources of bad statistics. Guessing, poor definitions, poor measures, and bad samples are the primary sources of bad statistics. Good statistics require good data; clear, reasonable definitions; clear, reasonable measures; and appropriate samples. Chapter 3, â€Å"Mutant Statistics†, describes the methods for mangling numbers. Most of these arise from violating the four requirements of good statistics, but a new problem arises here. While it is relatively easy to spot bad statistics, mutant statistics require a second level of understanding. As statistics mutate, they take on a history, and it becomes necessary to unravel the history to understand just how and why they are mutant. Transformation, confusion, and compound errors create chains of bad statistics that become difficult to trace and categorize. Chapter 4, â€Å"Apples and Oranges†, discusses the dangers of inappropriate comparison. Dangers arise when comparisons over time involve changing and unchanging measures, and projections. Comparisons among places and groups lead to problems not merely in the data measured, but in the ways the data may be gathered and collated. Comparison among social problems also creates unique difficulties. Best offers logic of comparison to help the reader understand how to make sense of good comparison and bad comparison. Chapter 5, â€Å"Stat Wars†, describes the problems that arise when advocated use questionable numbers to make a case. Chapter 6, â€Å"Thinking About Social Statistics†, sums up Best’s advice on understanding statistics – don’t be awestruck in the face of numbers, and don’t be cynical about them, he suggests, be critical and thoughtful.

Marketing Strategies of Colgate Palmolive Ltd

Project Report A STUDY ON MARKETING STRATEGIES OF COLGATE PALMOLIVE LTD. Submitted to: Dr. D. K. Agarwal Submitted by: DINESH CHAUHAN[62014] VIVEK DHAR [62066] FORE SCHOOL OF MANAGEMENT NEW DELHI Contents ? Introduction1 ? Objective2 ? Methodology3 ? Company Profile4 ? Company Strategy6 ? Marketing Mix15 ? SWOT Analysis26 ? Survey Findings28 ? Retailers Survey34 ? Conclusion37 ? Suggestions39 ? Consumer Questionnaire ? Retailer Questionnaire ? Bibliography INTRODUCTION As early as 3000 B. C. Egyptians used toothbrushes fashioned from twigs. In the 20th century a major design advance occurred in 1938 with the launch of Dr. West’s Miracle Tuft toothbrush, the first nylon bristle brush. Until the late 1970’s toothbrushes were widely viewed by consumer as a commodity and were primarily purchases on price. The involvement remained low and the companies also treated their toothbrushes as an extension, to get their consumers to use their toothpastes. Typically in the Indian market the percentage of toothbrush users has slowly inched upwards. As it has always been associated by the non-users as a non-essential item more so because of their fierce loyalty to the margosa twigg(Datun) and the index finger. The market of late has been the entry of several foreign players and the marketing game has assumed a totally new dimension. Companies are trying to shift to â€Å"PULL† strategy of long term returns and the inclination of consumers to shell out a few rupees extra to ensure a more wholesome care of their teeth and gum. This has resulted in rapid growth in value terms. Added to this is the initiative of the companies to focus on expanding the market by bringing the over 65% non-users in their consumer fold. With such vast potential to be exploited, the entry of several new players with their innovative ideas and experience in similar developing markets, the industry is likely to see a lot of action in the immediate future. OBJECTIVE The above of the project was manifold. ? First of all a general idea of the toothbrush industry – its competitiveness, volume and potential was to be adjudged. Next was to go on to analysis of the attitudes of a typical consumer and his/her idea/perception of this low involvement category product. ? This was to be followed up with the study of Colgate Plus toothbrush, as a typical product of the company, Colgate Palmolive and its standing in the market vis-a-vis other players, especially new entrants. ? To amalgamate all above to conclude as to what was to be the future/probable course of the toothbrush industry and Colgate Plus tooth brush in particular. METHODOLOGY 1. To get an idea of the industry, I went through all the relevant literature we could lay my hands upon. This included A & M’s, Business Today’s. 2. For consumer attitudes, I prepared a questionnaire that was circulated among 70 odd people, well spread out across the whole of Delhi. The same was done with the retailers to try and see the conformity in findings in some specific attributes. 3. The questionnaire was to structured that an idea of brand image and relative studying of various brand could also be elicited. 4. The findings were synthesized, and keeping in mind the new entrants, their potential and the potential of the market, projections were made and conclusions were drawn. COMPANY PROFILE A household name for paste and tooth powder, Colgate Palmolive (India) was established on 23rd September 1937 as a private limited company in Bombay, as a wholly owned subsidiary of Colgate Palmolive Co. Of USA Initially it started with trading activity and later set up manufacturing operations in 1949 at Sewry (Bombay). The company became a public limited company on 5th October 1978. In 1990-91 the company commissioned facilities for fatty acid and toilet soap at Waluj (Aurangabad). The plants at Sewri and Waluj manufacture oral care products like dental creams, tooth powder tooth brushes and personal care products like toilet soaps, shampoo, which are marketed under various brand names such as Colgate, Palmolive, Halo, Protex and Charmis. The company’s distribution network covers 1700 stockists and 4,50,000 retailers with ware house facilities in Mumbai, Calcutta, Delhi, Hyderabad, Lucknow and Madras ( and a new addition at Faridabad). The company has its own Research and development facilities and had also been getting the R&D benefits of the parent company. It has a well established quality Control Department at Sewri & Waluj. For 40 years, since inception till 1978, Colgate was carrying on its business in India with a paid up capital of Rs. 1. 5 lakh made up of 1500 equity shares of Rs. 100 each, when it was increases to Rs. 1. 96 crore, by a bonus issue in the ratio of 130:1. To comply with the FERA regulations, Colgate Palmolive, USA diluted its share holding to 40% in the Indian company, through an offer of sale to the Indian public in October 1978. Following FERA relaxation, the foreign shareholding was increased from 40% to 51% in September 1993. Colgate Palmolive (CP) is a global leader in household and personal care products. In 1991, it had sales of $ 6. 06 billion and a gross profit of $ 2. 76 billion, its world wide R&D expenditures were $ 114 million and media advertising expenditure totalled $ 428 million. Colgate Palmolive’s five year plan for 1991 to 1995 emphasized new product launches and entry into new Geographic markets, along with improved efficiencies in manufacturing and distribution and a continuing focus on core consumer products. In 1921 $ 243 million was spend to upgrade 25 of Colgate Palmolive’s 91 manufacturing plants, 275 new products were introduced world-wide; several strategic acquisitions (e. g. of the Mennen men’s toiletries company) were completed and manufacturing began in China and Eastern Europe. Since 1985, gross margins had climbed from 39% to 45% while annual volume growth since 1986 had averaged 5% International sales Colgate Palmolive’s strong unit, accounted for 64% of sales and 6% of profits in 1991. COMPANY STRATEGY – ORAL CARE AND TOOTHBRUSH INDUSTRY IN PARTICULAR Volume is the key† says Richard Usuquen, VP Marketing Colgate Palmolive (India) Ltd. To expand the market in all ranges, CP has an ongoing RURAL VAN PROGRAMME and SCHOOL PROGRAMME covering 14 million villages and 80 million consumers, teaching people brush or even clean their teeth with the fingers. CP’s action centring around finely balancing the urban market – (59. 5%) and rural markets (68% share) . So while the company has introduced such premium packaging as stand up toothpaste tubes with flip-up caps in the urban market, it is also selling sachets of Colgate dental cream at low prices. This focus on volumes is also evident in the toothbrush market, estimated at 400 million units per annum. C-P is the toothbrush leader in India with an approximately 60% market share, but since ‘95 it is facing challenges from HLL which has already garnered 8% market share. Usuquen says â€Å"The penetration of brushes in India is very low, so more than market share, it is important to grow the market†. To that end CP has actively introduced line extensions across all three segments – economy, middle and premium since last year. At the entry level it has adopted the sleeve packaging, with no individual cases. The focus is on driving volumes through the price-sensitive segment. The mid-price market has been the introduction of the HIGH KLEEN range, while the upper end has seen the zig – zag and Double – Action launches. For the economy segment, a price focus has been adopted. On offer are five toothbrushes each from the CP and Cibacca stables to rural consumers, at prices low enough to generate trial. For the urban market, the focus is on maintaining novelty value by introducing new variants and added features. Whatever is new, people buy. So the idea is to accelerate choice through a variety of product features†. CP’s perception of the Indian market is of one where people welcome change but clamour for high end products at cheaply prices. The answer to this conundrum as per the company’s strategy is to â€Å"†¦.. Optimise cost and formulation and the proceses and come up with efficient manufacturing to answer this â€Å". CP’s strategy is to pour in a lot of investment in the Indian market in terms of capital expenditure and organizational support and each out to the deepest interiors. SEGMENTATION The toothbrush industry can be regarded as a component of the Oral Care industry which broadly comprises tooth paste, mouth wash and floss, besides tooth brushes and a large unorganized naturally available cleaning mediums viz. Index Finger, Neem twigs etc. But Colgate Plus need not to bothered about latter as it operates in a different category. The tooth brush industry can be segmented in the basis of social class & income group (Demographic Segmentation ), price (Product segmentation), benefit (behavioural segmentation), the last being the most important. DEMOGRAPHIC SEGMENTATION ACCORDING TO PRICE |Segment |Category |Brands |Characteristic | |Low income rural class |Economy |Promise, Cibaca |Looking for low price | |Middle income group semi urban |Standard |Colgate Classic Pepsodent popular | Value for money | |consumer | | | |Upper middle income urban |Premium |Colgate Plus, Classic, Ajay, Royal |High quality cleaning efficiency | |consumers | | | | |Upper class urban sophisticate |Super Premium |Oral B, Aquafresh, Jordan, Close Up|Unique, attribute, dentists | | | | |recommendation | The last two categories merge, since Colgate Plus is intelligently positioned in between the two to maintain a high quality in age as well as encourage switches from standard category to up grade PSYCHOGRAPHICS |Variations in Product |Jazzy looks, Transparent handle|Simpleton looks, Modest |Mix of the two : transparent | | |Flashy colours Superior Packing|packaging, Solid colours |handle but not very flash | | | | |packaging. |Urban sophisticate |Chooses with care, sports it as|Abhors |Abhors | | |a status symbol while | | | | |interacting in group travels | | | |Semi urban Non Chalant User |Aspires for it, but finds it |Very often goes for this as it |Some times this | | |difficult to afford; tries it |serves is purpose without much | | | |seldom |expenditure | | |Rural User |Does not have access/can’t | Is the only option Datun |Generally can’t afford this | | |think of | |either | |Tooth brushes brands |Oral B, Jordan, Aqua fresh etc. |Promise, Forhans etc. |Cibaca, Ajanta, Ajay etc. | The overall response reflects a gradual move in the direction of the premium to super premium segment as it is once in three months/four months purchase, thus being successful in luring all customers (except the rural user who are a small minority of the Market) to try out the ones that are places at a higher price on account of their trendy looks and overall appeal of style and splendor. BENEFIT SEGMENTATION |User Characteristic |Invalid oral health consumer |Involved oral health Consumer |Uninvolved Oral Health Consumer| | |Therapeutic Brushers |Cosmetic Brushers |Non-chalant Brushers | |Product Differentiater |Search functionally superior |Search for product that |Views products as same Lack of | | |product with many attributes. effectively delivers cosmetic |interest | | | |benefits | | |Advertising appeal |Put off by hardsell Prefers |Influenced by promotion, |Relatively unaware of ads can | | |dentist recommendation or |hammering on a USP |at most be influenced by price | | |in formed opinion | |offs, package deals | |Buying behaviour |Buys for himself, will go to a |Buys and uses for himself. |Buys for family. , will pick up| | |specialised store |Will not go beyond a large |any brand available. | | | |shop, supermarket | | |Regularity of usage |Brushes after every meal |Brushes mostly once, sometimes |At most once a day | | | |twice | | |Brand loyalty High |Low |Nil | |Price (Willing to pay) |>20 |15-20 | Rs. 20 |3. 0 |25. 0 |7. 5 | |ASCRIBED TO | | | | |No specific reason |59. 4 |33. 3 |50. 0 | |word of mouth |15. 6 |16. 7 |19. 1 | |impressed with advt. |9. 3 |20. |11. 9 | |shopkeeper insisted |15. 6 |20. 8 |14. 3 | |dentists advice |6. 3 |8. 3 |4. 8 | |REPLACEMENT FREQUENCY | | | | |0-1 MONTHS |23. 5 |12. 5 |17. 4 | |1-2 MONTHS |26. 5 |29. |28. 3 | |2-3 MONTHS |23. 5 |29. 2 |30. 4 | |3-4 MONTHS |23. 5 |16. 7 |19. 6 | |> 4 MONTHS |2. 9 |16. 7 |4. 3 | |FREQ. OF BRUSHING | | | | |Once (per day) |50. 0 |28. |46. 7 | |Twice |44. 2 |68. 0 |46. 8 | |after eve ry meal |2. 9 |4. 0 |2. 2 | |Not very particular |2. 9 |0. 0 |2. 2 | |pressed with Advertisement | | | | |YES |11. 1 |22. 2 |12. | |NO |88. 9 |78. 0 |87. 1 | RELATIVE IMPORTANCE OF ATTRIBUTES | |MALES |FEMALES |TOTAL |RANK | |PRICE |62. 7 |57. 3 |61. 2 |5 | |PACKAGING |40. 2 |49. 3 |44. 6 |8 | |DURABILITY |74. 5 |74. 7 |75. |2 | |LONG HANDLE |51. 9 |60. 0 |57. 0 |6 | |FLEXIBLE NECK |52. 9 |60. 0 |57. 1 |6 | |COMFY. ANGLE |68. 6 |78. 7 |73. 7 |3 | |SOFT BRISTLES |78. 4 |86. 7 |82. 9 |1 | |LOOKS |46. 1 |40. 0 |44. 9 | |DIAMOND HEAD |36. 3 |41. 3 |38. 9 |10 | |GRIP |58. 8 |68. 0 |63. 4 |4 | |INDICATOR |28. 4 |41. 3 |34. 3 |11 | COLGATE PLUS USERS RESPONSE | |Males |Females |Total | | |v. Good | |COLGATE PLUS |30. 96 | |CIBACA |14. 28 | |ORAL-B |16. 66 | |CLOSE-UP |9. 52 | |PEPSODENT POPULAR |7. 14 | |JORDAN |9. 2 | |OTHERS |11. 90 | BRAND RECALL |BRANDS |PERCENTAGE | |COLGATE PLUS |20. 47 | |PEPSODENT POPULAR |11. 02 | |CIBACA |10. 4 | |ORAL-B |9. 54 | |AQUA-FRESH |7. 59 | |AJANTA |7. 09 | |OTHERS |28. 35 | Only about 5% of the respondents could not remember which toothbrush they were presently using which were excluded from the above computing. RETAILER’S SURVEY FEATURES |No. f Respondents |: |20 | |Areas covered |: |Defence Colony, South Avenue, Khan Market, North Campus, Sarojini| | | |Nagar | |Nature of survey |: |Structured Questionnaire | |Objective |: |a) To gather the respond to new entrants vis-a-vis Colgate Plus | | | |as perceived by retailers. | | | |B) Retailers favorite brand(s) | | | |Margins offered | |Limitations |: |Given the areas covered, the response was bound to be asked in | | | |favour of the upper class users. | F INDINGS |A. Availability | | | |Easy |: |Classic, Aqua-Fresh, Oral-B, Pepsodent, Colgate Plus | |Not Easy |: |Royal, Forhans, Cibaca, Jordan, Prudent. | |B. Sales | | | |High |: |Colgate Plus, Cibaca, Classic, Pepsodent, Oral-B | |Satisfactory |: |Close-up, Ajanta, Ajay, Jordan, Aqua-Fresh | |C. Profit Margins | | | |Highest |: |Classic, Royal | |High |: |Jordan | |Medium |: |Oral-B, Aqua-Fresh, Reach, Cibaca | |Low |: |Colgate Plus, Pepsodent, Close-up | * Highest Margin : 35-40%Lowest Margin – 10-15% N. B. Colgate Plus features in the lowest level of margin and yet commands the highest market share. The low margin was however denied by the Sales Office of Colgate-Palmolive at Delhi, who claimed to offer equal to that of the industry standards. Colgate Plus was not backed up by any appraisal system whatsoever. Supply is kept regular on weekly basis. D. Retailer’s Perception Of Preferences |BY BRAND NAME |36. % | |CHEAP BRUSH |9. 3% | |SPECIFY PRICE RANGE |15. 9% | |EXPENSIVE |21. 5% | |TRY NEW ONESE |16. 8 | E. Retails insisted on â€Å"Pushing† Classic as it was moderately priced and yet offered a very good margin. * The â€Å"D† above was also substantiated by our consumer survey. CONCLUSION The present day brushing habits of the Indian society as a whole leaves a lot to be desired – 41 toothbrushes are sold for every 100 persons per year! Total units sold add u to a little over 400 million, growing at the rate of 10% p. a in volume terms and 25% in value terms (difference explained by the shift to upper end of the market). This implies not much inroad has been made into the rural and semi-urban market. Non-users constitute about 65% of total population. While the global brands try to create new markets and add new dimensions, there is much greater latent demand. Out of their stable of marketing strategies, advertising till now had been low priority for the players (this was confirmed in our survey as 88. % of respondents don’t recall the ads). This indicates companies find it formidable to change the low involvement level psyche of consumers and the route of aggressive sales promotion by way of price offs, POP displays, tied sales and generous trade margin s still hold the key to increasing off take of toothbrushes. No one has made a serious attempt in the virgin territory of 65% non-users (CP’s Rural Van Programme is a recent drive). The thought of doing a Nirma to the toothbrush market has escaped everyone. Despite packaging constituting a substantial (upto 40%) of the cost of a toothbrush it has found to have influenced the purchasing decisions of the buyers. In our survey consumers corroborated to this effect (refer to the survey findings). Companies could rethink their strategy of increasing differentiability by packaging and instead invest in product development for the same. SUGGESTIONS Some possible product improvisations Attached straight tongue cleaner cased in the toothbrush handle. Cartoons character printed on the handle to attract kids. Padding on the handle end to massage the gums. Casing the toothbrush (for kids) in a toy form. Neck with adjustable handle. Get a certificate by the Indian Dental Association (IDA) for the toothbrush, like the Colgate Calciguard Toothpaste. Segregate the toothbrush types for different age groups, e. g. , Children – Thicker handle for better grip, bright colours and cartoons printed on the handle. Young People of Teenager – more trendy colours and designs, like stripes or polka dotted, more vibrant colours. Adults – Simple designs and sober and decent colours. For the new entrant Introduce the product with the offer of one free toothbrush with the purchase of a brush which will help in blocking and prepointing the purchase of the buyer. As the target segment is the premium segment therefore, premium pricing of the product is necessary. Price the product at Rs. 251 -* or at Rs. 301- and not at Rs. 361 or Rs. 221- because the shopkeepers face a problem in returning small changes of Rs. 31 or Rs. 31- and Rs. 1 so they sometimes avoid the product as confessed by the shopkeeper. Add value to the product by giving tips on taking good oral care, in the back side of the package or a free pamphlet with the purchase of a brush, like brushing twice a day, flossing, polishing , regular dental check-up by your dentist, this shows a caring and concerned attitude by the company. With the purchase of a toothbrush, give a free coupons which is to be filled in by the consumer and can be used by him or her for getting a free dental check-up as when and where specified in the advertisement in the newspaper. This kind of scheme can be implemented by the company once in two three months. However, these suggestions can be used by the big players in the market or the new entrant, who has to be a big player because a large investment is needed for such heavy sales promotion and also an attempt should be made to convert this low involvement product into a high involvement as it is concerned with personal card and hygiene and a product of daily use. CONSUMER QUESTIONNAIRE 1. AGE : ( 15-30 Years ( 30-40 Years ( 40-50 years (Above 50 years 2. SEX : ( Male ( Female 3. OCCUPATION : ( Govt. Service( Self-employed ( Corporate Executive ( Student ( Others (specify __________________) 4. MARITAL STATUS 🙠 Single ( Married with children ( Married without children 5. AVERAGE MONTHLY INCOME/ALLOWANCE ( Rs. 20000 6. Which toothbrush do you generally use? 7. Name any other five toothbrushes that you can recall 12345 8. Who purchases your toothbrush? ( Myself( A family member( A Subordinate 9. Do you ask for a toothbrush by name? ( Yes ( No 10. How much are you ready to spend on a toothbrush? ( Rs. 5-10( Rs. 10-15( Rs. 15-20( > Rs. 20 11. What prompted you to purchase your current toothbrush? ( Dentist’s advice ( Impressed with the advertisement ( Shopkeeper gave it to me ( A well-wisher recommended it to me ( Just bought it no specific reason. 12. How often do you replace your toothbrush? (0-1 month( 1-2 months( 2-3 months( 3-4 months ( > 4 months 13. How often do you brush your teeth a day? ( Once ( Twice ( After every meal( Not particular 14. What according to you are the relative importances of the following? | |V. Imp |Imp. |Not so Imp. Doesn’t matter | |PRICE | | | | | |PACKAGING | | | | | |DURABILITY | | | | | |FLEXIBLE NECK | | | | | |COMFORTABLE ANGLE | | | | | |SOFTNESS OF BRISTLES | | | | | |LOOKS (TRANSPARENT HANDLE ETC. ) | | | | | |DIAMOND HEAD | | | | | |GRIP | | | | | |INDICATOR | | | | | 15. Has any toothbrush ad (seen on TV/in a magazine) made an impact on you? |YES |NO |IF YES, THEN WHY | |ORAL-B | | | | |AQUA FRESH | | | | |ROYAL | | | | |COLGATE PLUS | | | | 16. Kindly answer the following in case you have used Colgate Plus/Aqua Fresh toothbrushes: | |AQUA FRESH |COLGATE PLUS | |QUALITY |*V. GOOD * GOOD |* V. GOOD * GOOD | | |* MODERATE |* MODERATE | | |* NO GOOD |* NO GOOD | |AVAILABILITY |* EASY * NOT SO EASY * DIFFICULT |* EASY * NOT SO EASY * DIFFICULT | |IF IT WORTH THE PRICE |* YES *NO |* YES * NO | | |* CAN’T SAY |*CAN’T SAY | |IF THE BRAND IS NOT AVAILABLE, THEN I |* WILL WAIT |* WILL WAIT | | |* WILL NOT WAIT |* WILL NOT WAIT | THANK YOU FOR SPARING YOUR VALUABLE TIME!! RETAILER QUESTIONNAIRE 1. Location of the store : 2. Selling toothbrushes since 3. Brands stocked ( Colgate Plus( Cibaca Supreme( Aqua Fresh ( Jordan( Oral-B( Royal ( Pepsodent( Promise( Ajay ( Ajanta( Classic 4. Which are the top three toothbrushes in terms of exist sales? 1. 2. 3. 4. 5. In case not covered above. What is the status of: 1. Aquafresh( Good( Picking up Moderate( Poor 2. Colgate Plus( Good( Picking up Moderate( Poor 6. How do consumers ask for a tooth brush? (Rank them) (a) Ask by brand name(b) Ask for a cheap brush (c) Specify a price range(d) Go for an expensive brush (e) Keep trying newer ones 7. Which of these two companies make it a point to: (a) Get a regular feedback Aquafresh( Yes( No Colgate Plus( Yes( No (b) Maintain regular supply Aquafresh( Yes( No Colgate Plus( Yes( No 8. Rank your profit margin for the following brands: 1. Cibaca Supreme2. Colgate Plus 3. Oral-B4. Aqua Fresh 5. Classic 6. Ajanta 7. Pepsodent 8. Jordan 9. What is your a) Highest Margin b) Lowest Margin 10. If the consumer does not ask for a specific toothbrush then which one would you offer him? Why? BIBLIOGRAPHY 1. Business Today Library 2. A&M Issues of June ‘05, June ‘05, April ‘2006 3. CII Library 4. FORE Library 5. Kotler Philip (Principles of Marketing) 6. Kotler, Philip (Marketing Management). ACKNOWLEDGEMENT I would like to express my sincere thanks to Prof. N. S. Uppal for entrusting me with a challenging project and along with it, his help and encouragement has been exemplary. I wish to place my sincere gratitude to the officials of concerned organization and libraries who in spite of their busy schedule always spared their time whenever needed. ———————– [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic]